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Keynote SpeakerJames Lawrence – The Iron Cowboy

Ultra Endurance World Champion, Mindset & Mental Toughness Expert

Keynote SpeakerJames Lawrence – The Iron Cowboy

Ultra Endurance World Champion, Mindset & Mental Toughness Expert

Subject of the 50.50.50 Documentary, Champion of the Conquer 100
Guinness World Record Holder, Author, Eco-Challenge Team Leader
Mental Toughness and Peak Performance Speaker
Speaking Fee: $30,000
https://www.youtube.com/watch?v=1uhBev8hXoU
Travel Buyout: $2,500 travel buyout plus hotel

Redefine Impossible: Mastering Mindset, Focus, and Managing Self-Doubt

James Lawrence, known as The Iron Cowboy for the signature cowboy hat he wears during races, is an ultra-endurance athlete who has surpassed what many doctors once considered physiologically possible. His achievements have redefined both mental toughness and physical endurance. Initially a high school wrestler, James spent a decade in the mortgage and finance business, only to lose it all during the financial crisis of 2008. At rock bottom, his journey as the greatest endurance athlete began humbly, struggling to complete a local 4-mile fun run with his wife, Sunny. This experience taught him a valuable lesson: “I learned quickly that everyone’s ‘hard’ is different. Back then, four miles was really difficult for me. I learned that one of the most important things in life is to just show up.”

Today, James is a dynamic and inspiring keynote speaker, sharing his astonishing story in 50 different countries and reaching millions of people. He is a best-selling author and the subject of a critically acclaimed feature film. Continuously pushing the boundaries of the impossible in his own life, James teaches audiences around the world to do the same in theirs. His achievements are nothing short of extraordinary. In 2012, James completed 30 Ironman races in one year, earning him a spot in the Guinness Book of World Records. In 2015, he accomplished the 50-50-50 challenge: 50 Ironman distance triathlons in 50 consecutive days across 50 different states, all while raising money to combat childhood obesity. This feat is documented in the critically acclaimed Amazon Prime documentary, “Iron Cowboy | The Story of the 50.50.50.”

But James didn’t stop there. In 2021, he completed the Conquer 100 challenge, finishing 100 Ironman distance triathlons in 100 consecutive days. This remarkable achievement, totaling 14,060 miles over 14 weeks, was done to raise money to combat sex trafficking. The documentary of this incredible journey is set to debut in December 2022. In addition to his triathlon feats, James has summited Mt. Kilimanjaro on a bicycle, completed the Fiji Eco-Challenge, the Race Across America, the Norseman World Championship, and a 235-mile run across Greece.

In his keynote presentation, “Redefine Impossible,” James doesn’t focus solely on his athletic prowess. Instead, he delves into the mastery of mindset, focus, and managing self-doubt. He speaks about the power of hope and teamwork, the importance of accountability, and how to remove excuses to unlock one’s potential. One of the most moving sections of his presentation is his reflection on his time with Dayton Hayward, a boy with Cerebral Palsy. James pulled, pushed, and carried Dayton through an entire Ironman race, gaining a deeper understanding of perspective and privilege. He shares, “I remember looking at him many times that day, thinking Dayton can’t swim, he can’t bike, he can’t run…but I get to swim today, I get to ride today, I get to run today. Despite the pain, all of that is a privilege.”

Whether addressing C-suite leaders, international sales teams, military groups, or professional sports teams, James teaches people to change their thinking and remove self-imposed limits.

James and his wife, Sunny, have been married for 20 years and are raising their five teenagers in Salt Lake City. With a large family at home, it’s perhaps no mystery why James enjoys long bike rides.

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While James is an astonishing athlete, sport is really not what he talks about. He is a master of mindset, focus, and managing self-doubt. This is what he teaches. James emphasizes the incredible power of hope and teamwork. He speaks about accountability, both to oneself and to one’s team, and shows his audience how to remove excuses from their own lives to unlock more of their potential.

In one of the most moving sections of “Redefine Impossible,” James reflects on his time with Dayton Hayward, a boy with Cerebral Palsy who loved to feel the wind in his face. James teamed up with Dayton and pulled, pushed, and carried him through an entire Ironman race. Despite the increased physical demands, this experience gave James a deeper understanding of perspective and privilege. As James shares in his presentation, “I remember looking at him many times that day, thinking Dayton can’t swim, he can’t bike, he can’t run…but I get to swim today, I get to ride today, I get to run today. Despite the pain, all of that is a privilege.”

Whether speaking to a room full of C-suite leaders, an international sales team, a finely tuned military group, or any one of countless professional sports teams, James’ expertise lies in teaching people to change how they think in order to remove self-imposed limits.

 

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On behalf of my team and all of State Farm, I wanted to thank you again for your inspiring keynote session today. You were amazing. Your messaging resonates with everyone, and the feedback we’re receiving already is unanimously awesome! Our Executive Sponsor (the guy who paid for the summit) sent a direct message to us right after saying how impressed and inspired he was by your message. You absolutely hit it out of the park.

- State Farm - Julie Trafton

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From start to finish, our P&G Experience with James was phenomenal. He absolutely electrified our audience.

- Procter & Gamble

James Lawrence – The Iron Cowboy Sample Videos

James Lawrence – The Iron Cowboy Keynote Speeches

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While James is an astonishing athlete, sport is really not what he talks about. He is a master of mindset, focus, and managing self-doubt. This is what he teaches. James emphasizes the incredible power of hope and teamwork. He speaks about accountability, both to oneself and to one’s team, and shows his audience how to remove excuses from their own lives to unlock more of their potential.

In one of the most moving sections of “Redefine Impossible,” James reflects on his time with Dayton Hayward, a boy with Cerebral Palsy who loved to feel the wind in his face. James teamed up with Dayton and pulled, pushed, and carried him through an entire Ironman race. Despite the increased physical demands, this experience gave James a deeper understanding of perspective and privilege. As James shares in his presentation, “I remember looking at him many times that day, thinking Dayton can’t swim, he can’t bike, he can’t run…but I get to swim today, I get to ride today, I get to run today. Despite the pain, all of that is a privilege.”

Whether speaking to a room full of C-suite leaders, an international sales team, a finely tuned military group, or any one of countless professional sports teams, James’ expertise lies in teaching people to change how they think in order to remove self-imposed limits.

 

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