In a world where information is plentiful but authenticity is rare, truly understanding your prospects and clients—and what matters most to them—is no longer just smart sales strategy; it’s a critical competitive edge. How can you make your outreach feel genuine amid a flood of AI-generated content? How can you connect with decision-makers in ways that resonate and drive results? In this powerful program, you’ll learn:

• A Proven Value Generation Framework: Discover how to identify high-potential opportunities, decision-makers, and engagement strategies that build authentic relationships, fuel revenue growth, and drive significant business expansion.

• Game-Changing Strategies for Authentic Intel: Learn how to create efficiencies that allow you to personalize communications and deliver maximum value, using everyday tools like search engines, social media, Generative AI (ChatGPT), and custom AI solutions developed by Sam Richter.

• “Inside-Out” Thinking for Hidden Opportunities: Master advanced intel techniques to uncover sales trigger events, relevant news, and key insights—ensuring you always engage the right prospects at the right time with messages that truly resonate.

• Third Box Thinking Methodology: Apply the Them, Us, Fit, Proof framework to align your solutions with your prospect’s top priorities, understand their customers’ needs, bypass gatekeepers, build trust with decision-makers, and use relevance as a powerful differentiator against competitors.

Part I, you learned sales intelligence strategies and tactics to find more opportunities and get meetings with decision makers most never dreamed possible. In this perfect workshop complement, you’ll discover best practices for advanced intel gathering and communication including…

Advanced intel secrets (that most pros don’t even know) for finding existing lead lists, membership directories, competitor proposals, price lists, past and current RFPs, and more.

​Advanced Generative AI secrets to ensure maximum efficiency and creativity in the sales process – save hundreds of hours per person and completely differentiate from the competition.

Best practice techniques for leveraging intel along with effective communications tactics via email, social media / LinkedIn, and live sales calls following the Them, Us, Fit, Proof methodology.

Intel tactics and resources that reveal hidden information – in legal and ethical ways – that help you discover more opportunities and ways to increase your credibility and value.

Ways to use the custom Intel Resources that all attendees receive to find the right prospects, at the right time, and ensure relevancy in every sales call.

​When you know more about your prospects and clients, their issues, their goals, their industries, and their (and your) competitors, you gain the edge in every sales call, every meeting, every proposal, and every negotiation – every time.

Generative AI is reshaping our world at a pace never before seen in history. For the first time, everyone has unprecedented access to harness and shape data, redefining how we live, work, compete, and connect. In this dynamic, high-impact presentation, you’ll discover…

The difference between AI and Generative AI – and in a clear, non-technical way, how they work, and how embracing platforms like ChatGPT, CoPilot, Gemini, etc. can give you a competitive edge.​

​How Generative AI creates a SHIFT, by streamlining work, harnessing your expertise, and freeing you to focus on strategic thinking, innovation, and authentic human connections.

​Practical AI tools you can start using immediately, demonstrated through real examples across all areas of business, to unlock new levels of performance and deliver measurable outcomes.

A forward-looking view into our Generative AI future, the ethical considerations, personal moral dilemmas, and leadership decisions that will shape tomorrow’s business landscape.

Featuring examples customized to the audience, and strategies and techniques drawn from Sam’s years of experience developing AI tools and resources used by organizations around the glove every day, this motivating, practical, and highly entertaining program will leave you inspired, empowered, and ready to lead in your AI-powered future.