The Trend is to Storytelling
With the newest addition to the world of online content introduced recently as Jeffrey Katzenberg and Meg Whitman’s Quibi, the importance and the value of storytelling has once again grabbed headlines. Quibi is short for Quick bites of video that will be played out in 10 minute episodes to be viewed on a mobile phone. As Jeff Katzenberg is quoted, “Quibi is playing a pioneering role in crafting a new form of storytelling that combines elements of feature film storytelling and episodic television.”