Dr. John Izzo has spent more than thirty years asking a question most organizations only get around to when it is already too late: what actually makes people want to give their best? A keynote speaker, researcher, and advisor based in Vancouver, British Columbia, he has carried that question to more than one million people on stages around the world and into the leadership rooms of over 700 organizations, among them Ford, Microsoft, Google, Walmart, RBC, TELUS, Lockheed Martin, Qantas, McDonald’s, 3M, Manulife, and the Mayo Clinic.
His answer has never been a soft one. Izzo’s research keeps landing on the same uncomfortable truth: culture is not built by programs or posters, it is built by what leaders tolerate, model, and reward. That thinking produced his signature 100/0 idea, one hundred percent responsibility and zero excuses, which has become a working phrase inside sales floors, hospital systems, and executive teams that were tired of blame cycles and wanted a practical way out of them.
Izzo is the bestselling author of nine books, including The Five Secrets You Must Discover Before You Die, The Five Thieves of Happiness, The Purpose Revolution, and Stepping Up: How Taking Responsibility Changes Everything. His work has been profiled by Fast Company, The Wall Street Journal, CNN, PBS, CBC, and Inc. He has taught at three major universities, served on the faculty of the University of British Columbia, and spent more than a decade on the advisory board of Sustainable Brands. He co-founded Blueprint, an NGO focused on transforming the culture of men and boys, sits on nonprofit boards in Canada and the United States, and is a Distinguished Fellow at the Stimson Center.
What meeting planners tend to remember, though, is the room afterward. Izzo pairs hard research with the kind of storytelling that makes an audience put their phones down, and he sends people home with language they actually use on Monday morning. As a keynote speaker he is equally at home opening a sales kickoff, anchoring a leadership summit, or closing an all-hands on a note that gets repeated for years.























