Negotiation, influence, and achieving outcomes are the true currencies of success in business and in life. Daymond John shares the practical framework from his bestselling book PowerShift-how to reframe your thinking, identify overlooked leverage, and shift power dynamics in your favor in any situation. Drawing on his journey from $40 and a homemade hat to the Shark Tank, he delivers an actionable blueprint for turning circumstances to your advantage.

Starting with $40 and a homemade hat sewn in his mother’s house in Queens, Daymond John built FUBU into a $6 billion global fashion brand. He shares the raw entrepreneurial lessons from that journey-including the failures, the creative pivots, and the unshakeable belief in his vision that carried him from the streets of Hollis to the boardrooms of international fashion and, eventually, the set of Shark Tank.

Having nothing can be your greatest competitive advantage. Daymond John argues that financial constraints force the creativity, urgency, and resourcefulness that well-funded startups often lack-and shares how the “broke mindset” drives the most innovative thinking in business. Drawing on his own story and those of the entrepreneurs he has backed on Shark Tank, he makes a compelling case for why limitations are often the birthplace of breakthrough.