John Rossman is a business author, keynote speaker, and technology executive who brings rare firsthand experience from the frontlines of digital transformation. As an early executive at Amazon, Rossman played a pivotal role in launching the Amazon Marketplace in 2002-a business that grew to become one of the world’s most consequential e-commerce platforms, serving hundreds of millions of customers globally. His insider perspective on Amazon’s leadership principles, culture of innovation, and relentless customer obsession have made him one of the most sought-after voices on digital strategy and organizational transformation.
Rossman is the author of four books on leadership and digital strategy, including his bestselling series The Amazon Way, which has been translated into multiple languages and is used by executives around the world. His latest work, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era, published in 2024, provides a bold, practical framework for leaders navigating the challenges of large-scale digital transformation in rapidly evolving markets.
Beyond Amazon, Rossman has served as a senior innovation advisor at T-Mobile and the Gates Foundation, advising on strategy, customer experience, and technology-driven growth at the executive and board level. He is the founder of Rossman Partners, a consulting firm that helps organizations develop and execute ambitious, innovation-led business strategies.
As a keynote speaker, John brings clarity and urgency to the challenges facing modern organizations-from legacy business model disruption to talent development and leadership agility. His talks combine deep operational insight with practical, immediately applicable frameworks drawn from both his Amazon years and his advisory work across retail, healthcare, financial services, and technology. He has helped thousands of executives reimagine what is possible when an organization commits to operating with genuine customer obsession and strategic boldness.
