In his captivating narrative, “Unreasonable Hospitality,” Will Guidara shares profound insights gleaned from his extensive journey in the realm of restaurants, delving into the intricacies of service and leadership. As the former co-owner of Eleven Madison Park, his stewardship garnered accolades such as four stars from the New York Times and three Michelin stars. In a landmark achievement, the restaurant clinched the coveted top spot on the World’s 50 Best Restaurants list in 2017.
A distinguished graduate of Cornell University’s esteemed hospitality school, Guidara boasts a rich literary portfolio, co-authoring four acclaimed cookbooks. His remarkable achievements have been celebrated widely, earning him prestigious honors including Crain’s New York Business’s 40 Under 40 recognition and the esteemed Innovator Award from WSJ Magazine. Through his groundbreaking ethos of “Unreasonable Hospitality,” Guidara has revolutionized perceptions of the customer experience, elevating mundane transactions into unforgettable moments of delight. His visionary approach not only propelled Eleven Madison Park to global acclaim but also reshaped paradigms within the industry. In his compelling presentations, Guidara inspires audiences to uncover the enchantment within their endeavors, fostering magic in their interactions with colleagues and patrons alike.