Keynote speaker Jeffrey Ma is Twitter's former Vice President of Analytics and he was the leader of the famed MIT Blackjack Team as well as the inspiration for the bestseller "Bringing Down the House" and the hit movie "21." Jeffrey is a feared gambler in Las Vegas as he has the ability to count cards—in fact, most casinos in Las Vegas won’t even let Jeffrey sit at a Blackjack table. But understanding probability and what's to come has become Jeffrey's life, and in his entertaining keynote speeches to Sales teams he discusses Using Data to Your Successful Business Advantage. The process of shifting the odds in your favor takes time though, and as Jeffrey shares--it’s okay to lose and you need to Trust the Process. This story from one of Jeffrey Ma's recent keynote speeches to a pharmaceutical sales team of 300 in Las Vegas about understanding the risks involved with a potential life saving medical procedure for his mother--and comparing this with the risk assessments he performs at the Blackjack table--make for a touching moment.